Following the split between Hero and Honda Motor, the Hero Honda Group is now looking for a creative partner to park its creative duties for a new corporate identity, according to reliable sources in the industry.
Sources close to exchange4media also informed that Draftfcb Ulka, PerceptH, JWT, the agencies already on the client’s roster, are believed to have received invitation for the official presentations. The brief expects the agencies to prepare creatives on the new corporate identity of the Hero Group, right from its logo to the name. The decision on the chosen agency/ agencies is expected to be finalised in a couple of months’ time.
In an official announcement in December 2010, Hero Honda had said that there would be a ‘smooth transition’ over a period to June 2014, by when the company’s name is expected to change.
The Munjal family and Japan’s Honda Motor formally announced the end of their 26-year-old joint venture. This paved the way for Honda to directly access the Indian market and also in a way left the Hero Group as the majority owner of the world’s largest maker of two-wheelers.