In October, we had announced a shortlist of 11 prominent names from the Advertising, Media & Marketing domain for the IMPACT Person of the Year 2016 award. The contenders in the shortlist were rated by way of individual communication with senior industry leaders, to arrive at the list of final nominees for the award. Here are the five nominees (two of them joint nominees) who have made it to the final round for the award, to be presented at a gala award function at the ITC Grand Central, Parel, Mumbai on the evening of December 7.
CEO, NITI Aayog
A true patriot is one who synergises bright ideas with dedicated efforts towards serving the national interest, and Amitabh Kant has spearheaded initiatives for this cause. As CEO of Niti Aayog, and under the leadership of PM Narendra Modi, the IAS officer has taken charge of several national programmes aimed at catalysing India’s economic growth. While Make in India and Digital India may be the front-running initiatives of the present administration, Kant has also imparted his services to the Department of Industrial Policy & Promotion.
BABA RAMDEV & ACHARYA BALAKRISHNA,
If anyone has disrupted the industry this year, it is Baba Ramdev and Acharya Balakrishna with Patanjali. Capitalizing on the swadeshi sentiment that has escalated in recent times, Patanjali has managed to position itself as a brand which values the national interest at the top of its marketing pitch. With revenues touching Rs 5,000 crore in the previous fiscal, it has disrupted India’s competitive FMCG business, giving established players a run for their money. While Baba Ramdev is the face of Patanjali, it is Acharya Balakrishna who is the brain behind the brand’s success story. He owns almost 94% of Patanjali’s assets and is among the fastest to reach India’s elite club of billionaires with personal fortunes worth Rs 25,600 crore.
Co-founder & CEO, OLA Cabs
It’s because of success stories like Ola Cabs that we have a vibrant start-up culture, with budding entrepreneurs ready to take risks at an early age. With continuous breakthrough innovations, at a time when foreign competition is looking to steamroll local businesses, Ola and Bhavish Aggarwal have managed to stay at the top of their game. From getting the right overseas investors to introducing categorized services, and strategic tie-ups with leading Indian businesses, Bhavish Aggarwal has done it all.
SHASHI SINHA, CEO, IPG Mediabrands India
& CVL SRINIVAS, CEO, GroupM, South Asia
Both Shashi Sinha, CEO of IPG Mediabrands, India, and CVL Srinivas, CEO of GroupM South Asia, believe in the traditional forms of advertising while being at the forefront of the push to Digital in the organizations they head. Both have been actively associated with industry bodies such as the Broadcast Audience Research Council (BARC), Audit Bureau of Circulation (ABC) and Media Research Users Council (MRUC), and continue to think of ways and means to improve the measurement metrics for both broadcasters and readers of Print. They have been strong proponents of policy ideas to enhance TV viewership and Print readership.
VIJAY SHEKHAR SHARMA,
Founder & CEO, Paytm
Paytm is a behemoth in India’s blooming e-commerce industry today, and all credit for it goes to the company’s founder, Vijay Shekhar Sharma, for getting the right associations at the right time. Driven by a fat investment worth $575 million from Alibaba, Paytm’s expansion in the e-comm space has fast-tracked exponentially. Paytm is the first e-commerce company in India to have a payments bank under its belt.