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Henkel India relaunches Pril, ropes in new brand ambassador

02-May-2009
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Henkel India relaunches Pril, ropes in new brand ambassador

Henkel India Ltd has announced the re-launch of its flagship dishwash brand Pril with a new look, called Pril Perfect. Pril’s transformation to Pril Perfect will be reflected in its new logo design, packaging and brand ambassador.

Pril has also roped in actress Sonali Bendre as the new brand ambassador. As part of the deal, the actress will feature in the new Pril commercials, the first of which will hit the leading TV channels.

Jayant Singh, Managing Director, Henkel India Ltd, explained, “The new ‘Pril Perfect’ range, an outcome of consumer research, is an even better product with triple benefits of degreasing; deodorising and germ kill, which is sure to further delight our consumers.”

Singh further said, “We are happy to sign up Sonali Bendre as the new face for Brand Pril. We believe Sonali epitomises the values of Pril and we are confident of the success of this relationship.”

Said Bendre, “I’m proud to be associated with Pril, a brand that provides top notch quality and constant innovation in every drop. Pril is a must have in my kitchen.”

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