Top Story

e4m_logo.png

Home >> Advertising >> Article

Henkel India relaunches Pril, ropes in new brand ambassador

02-May-2009
Font Size   16
Share
Henkel India relaunches Pril, ropes in new brand ambassador

Henkel India Ltd has announced the re-launch of its flagship dishwash brand Pril with a new look, called Pril Perfect. Pril’s transformation to Pril Perfect will be reflected in its new logo design, packaging and brand ambassador.

Pril has also roped in actress Sonali Bendre as the new brand ambassador. As part of the deal, the actress will feature in the new Pril commercials, the first of which will hit the leading TV channels.

Jayant Singh, Managing Director, Henkel India Ltd, explained, “The new ‘Pril Perfect’ range, an outcome of consumer research, is an even better product with triple benefits of degreasing; deodorising and germ kill, which is sure to further delight our consumers.”

Singh further said, “We are happy to sign up Sonali Bendre as the new face for Brand Pril. We believe Sonali epitomises the values of Pril and we are confident of the success of this relationship.”

Said Bendre, “I’m proud to be associated with Pril, a brand that provides top notch quality and constant innovation in every drop. Pril is a must have in my kitchen.”

Tags

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040

Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway’s number one confectionery brand, has been launched and localized by MTR Foods in India