In alignment with its global account, Henkel India’s media account is also believed to be up for review. Mediaedge:cia is the incumbent agency for Henkel both globally and in India. It has been common among multinationals to align their agencies globally, and it will be interesting to see whether this review brings in any changes in the media duties of its local account or not. The account size could not be ascertained at the time of filing this report.
Henkel officials refrained from giving details on the agencies that they had spoken to so far. Mediaedge:cia officials admitted to facing some amount of confusion regarding the present review process.
Henkel India’s product portfolio includes international brands like Henko, Mr. White, Pril and Fa, besides domestic brands like Margo, Neem Toothpaste, Aramusk, Tuhina and Chek.