Leading food channel, FoodFood has awarded its sales mandate to Divya Radhakrishnan-led Helios Media.
It is to be noted that Helios was initially given the abovementioned mandate for FoodFood in January 2013. The duo now re-enters a partnership.
Helios aims to fill in the need-gaps of speciality media brands and provides an out-sourcing option for their various needs and avail of talent optimisation, therefore maintain their internal costs/resource balance and healthier bottom-lines in the process, and is headquartered in Mumbai, with a strong regional presence in New Delhi, Bengaluru and Kolkata.
FoodFood is a joint venture between well-known Chef Sanjeev Kapoor and Malaysia-based media conglomerate, Astro Media.