Heinz India is scouting for a media agency partner, as confirmed by industry sources. The company has initiated a multi-agency pitch and the initial round has just concluded.
Havas Media and Starcom MediaVest Group are currently handling media duties of Heinz.
As is known, Heinz forayed into the Indian market in 1994 by taking over the Family Products Division of Glaxo, with brands such as Complan, Glucon-D, Nycil and Sampriti.
Heinz India is fully integrated into the global Heinz operations and has a state-of-the-art manufacturing facility at Aligarh, Uttar Pradesh. The company in India aims to provide taste and nutrition through its global flagship popular products such as Heinz Tomato Ketchup as well as local products such as Complan, Nycil and Sampriti Ghee.