Top Story

e4m_logo.png

Home >> Advertising >> Article

Heineken Beer calls for creative pitch, ac size upwards of Rs 15 cr

22-June-2009
Font Size   16
Share
Heineken Beer calls for creative pitch, ac size upwards of Rs 15 cr

The Dutch brewer Heineken has invited a creative pitch to escalate its sales in India. The account size for the creative duties is said to be upwards of Rs 15 crore. This move earnestly comes at a time, when beer market in the country is watching an incredible growth, pitting several international brands up against Indian beer majors.

Earlier in May this year, Vijay Mallya led UB Group inked a deal with the Dutch beer major to bottle and distribute Heineken brands in the country. Triton Bangalore is presently handling beer brands from the UB group.

It is found from sources close to the development that top creative agencies have been called in for Heineken's creative pitch. The beer brand will be marketed through newspapers, few select magazines, events, OOH hoardings and so forth. The result of the pitch is slated to be out by end of July.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO