Top Story

e4m_logo.png

Home >> Advertising >> Article

Health & personal care category continue to be under ASCI scanner

04-February-2014
Font Size   16
Share
Health & personal care category continue to be under ASCI scanner

In November 2013, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 65 ads. Health & personal care category continue to lead with the highest number of complaints received.

The CCC found the claims of 44 advertisers in health and personal care product or service ads released in the press to be either misleading or false or not adequately/ scientifically substantiated and hence, violating ASCI’s Code. Some of the health care products or services ads also contravened provisions of the Drug & Magic Remedies Act. Complaints against Hindustan Unilever’s ads for Pepsodent Germi Check + Expert Protection Pro Complete Toothbrush and Close Up Deep Action Toothpaste; Marico’s ad for Nihar Shanti Amla Hair Oil and Ranbaxy Laboratories’ ad for Revital, among others, were upheld.

In the Food and Beverages category ads for Pizza Hut, Bisleri Vedica, and Mcvitie’s Digestive Biscuit, among others, contravened ASCI’s Code. The CCC concluded that the claims mentioned in these advertisements were not substantiated.

In the Automobile sector, the CCC found the claims made in the TVCs for Maruti Alto 800 and TVS Star City to violate Chapter III.3 of the ASCI Guidelines on advertisements for automotive vehicles and hence, the complaints against the ads were upheld.

Among online ads, the advertisement of Info Edge India’s property website 99acres.com stated ‘no Muslim is allowed’. The CCC concluded that the website ad promoted discrimination based on religion and contravened Chapter III.1 (b) of the Code. The complaint was upheld.

 

Speaking with exchange4media, Rishi Darda, Joint Managing Director and Editorial, Lokmat Media Group shared his vision for regional publications and the impact of IRS 2017 on the print industry.

Nisha Narayan, COO & Director, RED FM & Redtro and CEO, Digital Radio (Mumbai) Broadcasting Ltd, shares her insights on how radio is a powerful medium in terms of advertising and what can be done to take it to the next level

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Backed by four properties including the first test match between South Africa and India of Freedom Cup, Sony Ten 1 continued to lead Top 5 channels in 2018’s second week (January 6-12)

Vijay Shekhar Sharma stated that this is the right time to create an Indian model which would be the envy of the world