In November 2013, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 65 ads. Health & personal care category continue to lead with the highest number of complaints received.
The CCC found the claims of 44 advertisers in health and personal care product or service ads released in the press to be either misleading or false or not adequately/ scientifically substantiated and hence, violating ASCI’s Code. Some of the health care products or services ads also contravened provisions of the Drug & Magic Remedies Act. Complaints against Hindustan Unilever’s ads for Pepsodent Germi Check + Expert Protection Pro Complete Toothbrush and Close Up Deep Action Toothpaste; Marico’s ad for Nihar Shanti Amla Hair Oil and Ranbaxy Laboratories’ ad for Revital, among others, were upheld.
In the Food and Beverages category ads for Pizza Hut, Bisleri Vedica, and Mcvitie’s Digestive Biscuit, among others, contravened ASCI’s Code. The CCC concluded that the claims mentioned in these advertisements were not substantiated.
In the Automobile sector, the CCC found the claims made in the TVCs for Maruti Alto 800 and TVS Star City to violate Chapter III.3 of the ASCI Guidelines on advertisements for automotive vehicles and hence, the complaints against the ads were upheld.
Among online ads, the advertisement of Info Edge India’s property website 99acres.com stated ‘no Muslim is allowed’. The CCC concluded that the website ad promoted discrimination based on religion and contravened Chapter III.1 (b) of the Code. The complaint was upheld.