HDFC Life has launched a new ad campaign focussing on retirement planning. The campaign aims at persuading early retirement planning behaviour in the 35 – 45 year olds, for whom retirement planning is not a priority today.
The film is about a couple who are on a summer holiday along with their children. On a beautiful sunny morning, while the kids are playing in the backyard garden, the couple is right besides them, sitting on a see-saw, having a candid conversation. During the conversation, they happen to talk about retirement, which is their longest holiday and the need for planning it early.
You can watch the ad here: