HC directive to Heinz India on Complan commercial

HC directive to Heinz India on Complan commercial

Author | exchange4media News Service | Saturday, Sep 04,2004 8:24 AM

HC directive to Heinz India on Complan commercial

Mr Justice Subhra Kamal Mukherjee of the Calcutta High Court today directed Heinz India Pvt Ltd to telecast the advertisement of Complan, after deleting the Cup marked `H', in the advertisement. The ad shows two cups, the bigger one showing a `C', and the smaller showing `H'.

Glaxosmithkline Beecham Health Care Pvt Ltd, the manufacturer of Horlicks, filed a suit against Heinz, the manufacturer of Complan, alleging that its advertisement of Complan being telecast in various television channels showing Complan as more growing power than that of Horlicks and others.

In the injunction petition, it was stated that Horlicks has been projected in the advertisement in a slandering manner, affecting the reputation of the product. It was further stated in the petition that in the said advertisement, which announces that Complan was better than Horlicks, is merely a false one having no justification or logic.

Justice Mukherjee, while passing the interim order, directed the parties to file affidavit. Next hearing will be on September 7.

Tags: e4m

Write A Comment