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Havells launches new ad campaign to showcase latest offerings in its lighting portfolio

11-October-2017
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Havells launches new ad campaign to showcase latest offerings in its lighting portfolio

Havells India has launched a new ad campaign “Lighting-Making a difference in your life” to showcase its latest offerings in the lighting portfolio ‘QuadraGlow’ and ‘Triyca’.
Conceptualized by Mullen Lintas Delhi, the new ad campaign highlights the unique features and benefits of the new products through an engaging narrative capturing interesting moments from real life. The ad campaign targets the evolved and informed consumer of today who wants to opt for aesthetic lighting products offering innovative solutions.

The ad campaign features two television advertisements. The first advertisement builds on a daily life moment being enjoyed by a couple where a simple thing like lighting makes real life experience closer to a dream setting just like seen in movies.



Making wishes come alive is depicted beautifully in the second advertisement. This ad film shows an old man missing his native home-like feel in his son’s house where the daylight is less; here this smart product fills the gap by offering optional shades of natural light from dawn to dusk.



Amit Tiwari, Vice President, Marketing, Havells India Limited said, “It has always been our philosophy to launch products surpassing the expectations of our customers and fulfil the aspirations of the growing base of modern consumer. Through our new ad campaign, we want to convey the fact that Havells endeavours to turn people’s aspirations into reality through its path-breaking range of products.”

These new products transform the living room experience by offering an array of unique spectrum of nature-like light. The QuadraGlow batten comes with unique four step dimming option, while Triyca has functioning of three color tones and two variants - batten and downlighter.
The ad campaign is on air and has been produced by Crazyfewfilms.

Creative:
Amer Jaleel - Chairman & Chief Creative Officer
Shriram Iyer – President &National Creative Director
Sindhu Sharma – Group Creative Director
Abhinav Karwal – Unit Creative Director
Anshul Nanda – Creative

Account Planning:
Ekta Relan – Executive Vice President
Someshwar Mehra – Associate Vice President

Account Management:
Syed Amjad Ali – President
KRK Ganesh – Sr. Vice President
Vivek Mishra – Sr. Brand Services Director
Aashiq Gesni – Brand Services Manager

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