Top Story

e4m_logo.png

Home >> Advertising >> Article

Havells celebrates the spirit of modern womanhood in new campaign

03-May-2014
Font Size   16
Havells celebrates the spirit of modern womanhood in new campaign

Havells Appliances has taken a bold step by telling the Indian audience that it is time everyone starts respecting women. Gone are the days of conventionalism, and gone are the days of male chauvinism.

The brand has launched a new campaign, which plays on a simple insight that in India women don’t have a voice of their own despite playing multiple roles.

The kitchen appliances communication, created by Lowe Lintas, seeks to break this norm and requests people to respect women’s individuality. The communication is aimed at changing the worldview that women aren’t about just marriages or parental approvals or surrendering to household chores, but beyond that. The campaign signs off as “Havells Appliances. Respect Women.”

The communication developed by Lowe Lintas is an effort to change the nation’s perspective towards women. The task is also to take this thought to the next level by engaging women and general citizens of the country to participate and spread it. The brief to the agency was to establish Havells appliances in the market and connect with consumers beyond functionality.

The film has been directed by Gauri Shinde of ‘English Vinglish’ fame.

Six ads have been designed for different appliances, including mixer grinder, juicer, iron, coffee maker, and airfryer.

 

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video