Havas Worldwide India has won the coveted Grand Effie at the APAC Effie Awards 2015, which were announced at the Awards Gala held on April 10, 2015 at the Four Seasons Ballroom Singapore. The APAC Effie Awards honours Asia Pacific’s most effective marketing campaigns.
Havas Worldwide India won the Grand Effie for their campaign to mobilise opinion and action against an age-old societal practice of child marriage. The campaign titled – ‘No child brides’ was conceived and executed for and with the NGO, Child Survival India. The campaign also won a Gold Effie at the same awards.
This integrated campaign began on-ground, was widely written about in the print media, went viral online and eventually, with support pouring in from the film and the fashion industries, found its way to the Lakme Fashion Week. With millions of young girls and women lending their support to the campaign to create an India where there are no more child brides.
Delighted at this win, Nirmalya Sen, CEO – India of Havas Worldwide said – “This is big and we are truly thrilled. Even more so given the objective of the campaign. This isn’t just a validation of our belief in ‘Creative’ Business Ideas, but will also encourage all of us at Havas Worldwide India to invest more effort and time in fulfilling our Creative Social Responsibility as an agency.”
Here’s a link to a film that highlights the campaign -