Top Story


Home >> Advertising >> Article

Havas sole Indian finalist for 23the Annual Cresta Awards

Font Size   16
Havas sole Indian finalist for 23the Annual Cresta Awards

Havas Worldwide, Gurgaon, has been nominated as one of the finalists for this year’s Cresta Awards for its Child Survival India “No Child Brides”(Ambient Media) campaign.

From the 52 countries participating in this year’s awards, 30 achieved finalist status.  A total of 264 ads, campaigns and Interactive entries (see attachment) were chosen by over 100 top creatives.  Pre-selection juries for TV/Cinema/Online Film, Press, Outdoor, Direct Marketing, Radio, Integrated Campaigns, Design, Crafts, Promotions & Incentives, Branded Entertainment and Ambient Media were held in 8 cities – Antwerp, Bangkok, Boston, Budapest, Düsseldorf, Helsinki, Montreal and Stockholm. In addition, a separate pre-selection jury (19 jury members from 9 countries) was conducted for Interactive entries.     

All finalists will be evaluated by Cresta’s International Grand Jury of 86 internationally known creative directors, film specialists, graphic designers and interactive professionals from 44 countries. The jury is chaired by Ami Hasan, Chairman, Perfect Fools/hasan & partners, Helsinki, Stockholm, Amsterdam. 'Winners' will be announced on Monday, Oct. 12th.

The Cresta Awards, launched in 1993 by Creative Standards International to honor an absolute standard of creative excellence in advertising and marketing communications, has announced the finalists in its 23rd annual worldwide competition.

Impact BBDO, Dubai tied with the top of the short list with a total of eighteen finalists. Honors in the TV/Cinema/Online Film competition include a viral film for client, UN Women, titled, "Give Mom Back her Name". UN Women also scored in the Integrated Campaigns competition, the Direct Marketing competition the Promotions & Incentives competition. In the Radio competition, client BHV Sofa Bed earned 4 finalists for "Pillow Talk-Cream", "Pillow Talk-Michelle", "Pillow Talk-Name" and Pillow Talk-Tuesday". The Loto Libanais radio spot, titled, "Anyone can Win" rounded of their Radio tally.  Scoring four additional finalists for Loto Libanais was their entry titled, "Goodbye Bad Luck". Competitions include: Integrated Campaigns, Direct Marketing, Promotions & Incentives and Branded Entertainment.  Honors in the Press competition went to client Mercedes-Benz for ads titled, "Safe Side-Rats", "Safe Side-Foxes" and "Safe Side-Sheppard Dogs". Completing their tally was an entry for Mercedes-Benz G-Class, titled, "The Tribal Rapport Field Guide" which scored in the Direct Marketing competition and in the Design competition for best Publication Design.

McCann Erickson, New York also received eighteen finalists. In the TV/Cinema/Online Films Competition their spot for Evolve, titled, "Playthings" scored a place on the list for both TV and Online Films.  Next, in the Interactive competition three finalists were secured - Evolve, titled, "If They Can Find It", Nikon, titled, "I am Generation Image" and Jose Cuervo, titled, "CINGE Social Graphic Novel". Client Evolve scored six finalists in the Press competition with single ads and campaigns for titles, "Swords", "Claws" and "Balloons".  Four finalists in the Outdoor competition were selected for Evolve as well with the same titles as Press. Rounding out their tally were two Integrated Campaigns for Jose Cuervo, titled, "History in a Bottle" and Evolve, titled, "If They Find It" and in the Design competition, Nature Valley Trail Views, titled, "Nature Valley Trail Views Mobile" scored for its Online Digital Design. 

Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status

Our typical marketing budget is usually 10 per cent of the topline spend

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions