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Havas, O&M and Geometry Global’s entries shortlisted in Promo & Activation category

15-June-2014
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Havas, O&M and Geometry Global’s entries shortlisted in Promo & Activation category

Havas Worldwide Gurgaon’s No Child Brides was shortlisted in the subcategory Use of Exhibitions & Digital Installations; the campaign was done for Child Survival India to raise awareness on child marriages in India. The campaign used white bindi to oppose child marriage. As part of the campaign, every time a white bindi was purchased, one was added to an art composition of a young girl.

You can watch the video here:

O&M Mumbai’s Message Barter was shortlisted in the subcategory Use of Social Platforms in a Promotional Campaign, the campaign was done for The Akanksha Foundation. Akanksha, an NGO, needed teachers but didn’t have funds for advertising. Akanksha’s kids conducted activities to spread promotional messages for top celebrities at prominent public places. They then sent a video of these activities to the respective celebrities, asking them to spread a message for Akanksha in return. The celebrities tweeted about Akanksha’s need for teachers and the barter was complete. 18 million people were reached vial this initiative at no cost.

You can watch the video here:

Geometry Global Mumbai’s Jump Pump was shortlisted in the subcategory Public Health & Safety and Public Awareness Messages. The campaign was for HUL’s Lifebuoy soap.

India’s mid-day meal scheme feeds over 120 million children a day, making it the perfect opportunity to address the maximum number of children across schools, at the actual moment of truth.

Across many rural schools, Geometry Global found that children were not washing hands before having lunch, despite the availability of soap. It turns out that old & heavy hand-operated pumps are the only way to access water in these schools. Young children find it difficult & tiresome to operate these pumps and hence would simply not bother coming near them. They focused their intervention on this key barrier. They installed a specially crafted rocking horse, made from a combination of wood and metal with a simple screw-on mechanism, on to the handles of these hand pumps in schools – transforming them into Jump-Pumps.

To read more, click below:

Lifebuoy's Jump Pump activation combines fun with learning

 

You can watch the video here:

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