Top Story


Home >> Advertising >> Article

Havas Media wins the Integrated Media Mandate of Spice Mobiles

Font Size   16
Havas Media wins the Integrated Media Mandate of Spice Mobiles

Havas Media Group India has won the media mandate of Spice Mobiles. The win came post a multi-agency pitch. The integrated media mandate will involve both traditional as well as digital including mobile duties. The account will be handled from the agency’s Gurgaon office.

Sriwant Wariz, GM Marketing, Spice, said, “This country is on the brink of a mobility explosion and Spice is in the forefront of this change. We believe Spice has made a meaningful difference to the lives of many Indian citizens and we feel Havas Media will be able to help us in this mandate. Theirdynamic and entrepreneurial approach was in sync with our brand philosophy. ”

Anita Nayyar, CEO, Havas Media Group, India and South Asia, explained, “Spice is a great brand and we are privileged to be entrusted with their media mandate. Using our Meaningful Brands framework we will further enhance the relevance of the brand among its consumers. We look forward to this association.”

“Havas Media’s entrepreneurial approach has paid us huge dividends. Our Digital At the Core philosophy resonates with the clients and provides Meaningful communcaiton solutions for them. Spice is an iconic Indian brand and we are proud to be associated with it”, continued Mohit Joshi, Managing Director, Havas Media Group, India.

Tags Havas Media Spice Mobile Anita Nayyar Mohit Joshi

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

One of the latest entrants to the IPL club, Kent RO Systems recently announced its sponsorship deal with Kings XI Punjab

The shortlists in the Media, Publisher, Creative and Branded Content categories are now up on the website

According to BARC India data, English news genre grew by 2.76 per cent whereas Hindi news genre saw a 30 per cent growth during North East Assembly elections results on March 3