Following a multi-agency pitch, Havas Media Group India won the integrated media mandate of FoodCloud.in which will include Print, TV, Radio, Outdoor and Digital duties. The account size is estimated at about Rs 25 crore and will be handled from the Gurgaon office.
FoodCloud.in offers home and office delivery of gourmet meals. Currently operating in the Delhi NCR region, the portal connects foodies with home chefs and caterers who are empanelled after screening and food tasting.
Vedant Kanoi, Founder and CEO said, “Passion and innovation is something we look for in our chefs, it is the driving force behind FoodCloud.in, and it is what we found in Havas Media. This is a critical and exciting time for us with plans to not only consolidate in Delhi NCR but also aggressively expand and go pan India. The food sector has tremendous interest and online order for home-office delivery is a wave that is really going to hit the country. Havas Media has the experience and a keen understanding of integrating media to maximise communication with an agile strategic approach. We see them as partners on our growth path.”
Speaking on the appointment, Anita Nayyar, CEO, Havas Media Group India and South Asia, said, “To be able to order home cooked food which is hygienic, nutritious and tasty is certainly a need gap for working Indians, which FoodCloud.in addresses. The proposition works for corporate lunches as also for home parties or last minute visiting friends and family. It is an interesting category where we see huge growth potential.”
Mohit Joshi, Managing Director, Havas Media Group India added, “Food is engaging - whether you dine alone or have company. Sharing and recommending are highly characteristic of this category. Our blend of analytical customer understanding and integrated media with digital focus capabilities give us the edge to help scale the FoodCloud.in experience. Havas Media has clearly become the preferred destination for the new age clients and we are very happy about that.”