Top Story

e4m_logo.png

Home >> Advertising >> Article

Havas Media wins integrated media mandate of ClubMyCab

07-August-2015
Font Size   16
Share
Havas Media wins integrated media mandate of ClubMyCab

Havas Media has won the integrated media mandate of ClubMyCab in a multi-agency pitch. The account will be handled from the New Delhi office.

ClubMyCab is a ride sharing app that makes ride sharing safe and fun. The biggest obstacle to ride sharing taking off in a big way in India is that people don’t feel safe sharing a cab or car with strangers. ClubMyCab believes that sharing works best with people you trust – friends, colleagues and neighbours – not with strangers.

ClubMyCab allows you to create these trusted “clubs” of known people who travel the same routes as you and start sharing with them. Examples of clubs could be - your home to office, home to airport, office to airport, etc. – essentially routes that someone travels on frequently. ClubMyCab helps you reclaim 3-4 hours of your life everyday by travelling in comfort and being able to catch up on many other things – chatting with friends, reading a book or just grabbing a nap.

Speaking on the appointment Pratul Chopra, Founder-CEO, ClubMyCab, said, “Ride sharing is still a nascent concept in India and requires building customer awareness towards the benefits. We are therefore partnering with Havas Media to take this message to our customers. We believe Havas Media’s vast experience and established infrastructure in customer communication design and delivery will be of immense value to ClubMyCab.”

Anita Nayyar, CEO, Havas Media Group-India and South Asia said, “ClubMyCab is an innovative concept and very necessary in the daily lives of Indians. Comfort, affordability and above all safety are the key drivers in travel today and ClubMyCab offers these. More so travelling in a more social environment helps beat the traffic grind and also allows for a happier disposition and hence higher productivity. We look forward to partner with the team as they scale in India.”

“ClubMyCab offers an interesting and timely proposition also ensuring people are in their comfort-safety zone as they commute. Apps and the digital frontier are witnessing exciting growth in India. The Havas Media unique digital offering is perfectly suited to connect and engage with this audience, encouraging evolving customer behaviour”, added Mohit Joshi, Managing Director, Havas Media Group-India.

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The study also revealed that 33 per cent Indians said that they are willing to pay for products using their mobile phone

The growth of mobile adex will help boost overall digital ad spend to Rs 8,000 crore, as per eMarketer’s latest media ad spend forecast

The new brand philosophy to go live on 15th October 2017 during the telecast of Zee Rishtey Awards