Top Story

e4m_logo.png

Home >> Advertising >> Article

Havas Media wins integrated media mandate of Brick Eagle Group, Mumbai

02-March-2016
Font Size   16
Share
Havas Media wins integrated media mandate of Brick Eagle Group, Mumbai

Havas Media Group India has won the integrated media mandate of Brick Eagle Group, a financial services platform for affordable housing.  The account will be handled from the Havas Media Mumbai office. The expected size of the business is upwards of INR 20Cr.

Speaking on the appointment, Rajesh Krishnan, Managing Director and CEO, Brick Eagle, said, “India needs over 5 million affordable homes every year.  We are investing in the affordable housing ecosystem and gearing up to deliver housing at scale. In this ambitious endeavour, we found Havas Media to be in sync with our vision and they charted an impressive strategic brand map. Their knowledge on the sector, passion and integrated media strengths have convinced us that we are with the best partners for growth.”

Anita Nayyar, CEO, Havas Media Group, India and South Asia, said, “We are very happy to add another innovative client to our kitty. The Brick Eagle team is poised to make a huge mark on the Indian business landscape as well as positively impact citizen lives. This is very much in line with our Meaningful Brands philosophy.  We are delighted and privileged – this is a great win for Havas Media and further strengthens our Mumbai operations.”

Mohit Joshi, Managing Director, Havas Media Group, India, explained, “Our digital at the core and Meaningful Connections Planning philosophy has always impressed the client. This further consolidates our position in the ‘entrepreneurial ecosystem’. Affordable housing is the need of the hour and we look forward to partnering with Brick Eagle to make a positive difference in people’s lives.”

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.