Havas Media Group India has won the integrated media mandate of Brick Eagle Group, a financial services platform for affordable housing. The account will be handled from the Havas Media Mumbai office. The expected size of the business is upwards of INR 20Cr.
Speaking on the appointment, Rajesh Krishnan, Managing Director and CEO, Brick Eagle, said, “India needs over 5 million affordable homes every year. We are investing in the affordable housing ecosystem and gearing up to deliver housing at scale. In this ambitious endeavour, we found Havas Media to be in sync with our vision and they charted an impressive strategic brand map. Their knowledge on the sector, passion and integrated media strengths have convinced us that we are with the best partners for growth.”
Anita Nayyar, CEO, Havas Media Group, India and South Asia, said, “We are very happy to add another innovative client to our kitty. The Brick Eagle team is poised to make a huge mark on the Indian business landscape as well as positively impact citizen lives. This is very much in line with our Meaningful Brands philosophy. We are delighted and privileged – this is a great win for Havas Media and further strengthens our Mumbai operations.”
Mohit Joshi, Managing Director, Havas Media Group, India, explained, “Our digital at the core and Meaningful Connections Planning philosophy has always impressed the client. This further consolidates our position in the ‘entrepreneurial ecosystem’. Affordable housing is the need of the hour and we look forward to partnering with Brick Eagle to make a positive difference in people’s lives.”