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Havas Media wins integrated media mandate for Foyr

Havas Media wins integrated media mandate for Foyr

Author | exchange4media News Service | Friday, Dec 23,2016 4:54 PM

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Havas Media wins integrated media mandate for Foyr

Havas Media Group, India has bagged the integrated media mandate for Foyr, India's first online, automated interior designer. The account will be handled out of its Bangalore office.

Founded by Shailesh Goswami in 2015, Foyr.com is a Hyderabad-based technology start-up in the interior design and home décor space, seeking to make interior design swift and easy as well as simplify execution of design for its consumers. Foyr.com makes use of 3D design and augmented reality enabling people to design their interiors online (on their site) within minutes, and later execute them in collaboration with experts associated with the site. The website also has an enterprise software division that markets next generation mixed realty solution for real estate players.

Speaking about the association, Shailesh Goswami, Founder and CEO, Foyr.com, said “We are disrupting the interior design industry. We love design and technology, especially when they work in tandem. We have seen a similar synergy in Havas making them the perfect partner for us. We are excited about this partnership and look forward to working with Havas.”

Anita Nayyar, CEO, Havas Media Group, India and South Asia, said, “In an age of digitization, personalization, and customization, there is an increasing demand and a huge scope for the furniture and home décor marketplace. Foyr has tapped this need by providing its consumers real-time experience and getting the actual feel of placement, space utilisation, and theme in their real living environment, thereby replacing traditional home design services. We are honoured to take on the mandate of yet another innovative and entrepreneurial brand.”

“Foyr is a future-first brand thriving on agility and innovation, which is also the philosophy followed at Havas Media Group. Havas Media Group's integrated media skills centered on digital and the 'Meaningful Brands' framework will be at play, which together will map the brand chart for Foyr. We look forward to working with the team. This win further bolsters our e-commerce portfolio, which already has big names like Quikr, Yepme, Bluestone, Clovia, and MoneyView to name a few,” added Mohit Joshi, Managing Director, Havas Media Group, India.

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