The Ice Bucket Challenge has spread like wildfire across social media and become a pop culture phenomenon.
The challenge involves people getting doused with buckets of ice water on video, posting that video to social media, then nominating others to do the same, all in an effort to raise ALS (Amyotrophic Lateral Sclerosis) awareness. People can either accept the challenge or make a donation to an ALS Charity of their choice, or do both. Globally, the Ice Bucket Challenge has received $70.2 million in donations so far.
After Curry-Nation and K V Sridhar, Havas Media Group India took on the ALS Ice Bucket Challenge from Havas Media UK & Havas International (who challenged HMG Asia Pacific).
Anita Nayyar, CEO India & South Asia at Havas Media challenged Havas Worldwide India LG and MTS to take the challenge, while Havas employees also challenged Isobar and OMD to take the challenge.
You can watch the videos here: