Havas Media Group has joined hands with Cognitive Match to deliver data-driven creative optimisation.
This enables Havas agencies to closely integrate their ad serving capabilities, data platform (Artemis) and Demand Side Platform (AffiPerf). Advertiser clients of Havas, India included, can now benefit from a closed-loop dynamic display advertising platform, shares an official release.
With a recent re-alignment of its business under a simplified structure, Havas Media Group has placed its digital expertise and content marketing at the core of its operations. “The Cognitive Match platform provides us with a great flexibility and efficiency to adapt the message in real-time to our clients’ customer. It complements Havas ability with AffiPerf perfectly to dynamically manage the delivery channels and with Artemis to get a deep understanding and a strategic view on the message meaningfulness for clients’ customers,” said Sylvain Le Borgne, EVP Data Platform for Havas Media Group.
Cognitive Match leverages first and third party consumer data to deliver relevant display advertising creative to every individual in real-time. Deep integration with DSP technology at Havas, and Havas internal advertiser data platform Artemis, means advertisers will benefit from maximum value from their data. Campaigns for top advertisers have already begun running through the combined platform, showing gains in performance and insights for advertisers in the US and globally, added the release.
“Having focussed on building an agency-first product and service in the digital advertising space, we’re excited to be working with one of the fastest growing global digital agencies – and the largest dedicated mobile agency in the world,” said Natalie Kubitz, SVP Sales and Marketing, Cognitive Match.
“Our teams at Cognitive Match and Havas are working together globally across web and mobile. Our shared expertise in advertiser and dynamic creative campaign management, across Europe, Asia and The Americas, means that both global and local advertisers will immediately benefit from our new partnership,” said Alex Kelleher, Founder CEO, Cognitive Match.