Havas Media has launched its branded entertainment network, B6, in India in response to client demand for a full service integrated entertainment network that complements existing services in traditional and digital media and sports marketing. The new office reinforces Havas Media’s portfolio in India, which already includes MPG, Media Contacts and Havas Sports.
The network has already made two key appointments – Mozez Singh has been appointed as Vice-President, while Djitisha Bhonsle as been roped in as Business Director of B6 India.
Guy Champniss, Global Director of B6 Integrated Entertainment, said, “As B6 continues to expand around the world, we are absolutely delighted to launch in India. Indian film and television is growing at a phenomenal rate and it is vital that B6 continues to offer its advertisers content-driven opportunities. With Singh and Bhonsle, we look forward to developing industry-defining strategies for both local and international clients as entertainment continues to be a crucial part of the communications mix.”
In his new role, Singh will lead the strategic development of B6 and will report to Anita Nayyar, CEO of MPG India. Prior to B6, Singh’s roles included Head of Production for the Angelina Jolie starrer ‘A Mighty Heart - The Daniel Pearl Story’, which has been produced by Paramount Studios Plan B (Brad Pitt’s new production company). He also has considerable experience as a writer and producer director in Bollywood.
Bhonsle will be responsible for the day-to-day operations of the agency and will also report to Nayyar. She had previously worked at Mukta Arts and Indian Express, where she was responsible for managing the ‘Screen’ brand and corporate events.
Commenting on his new role, Singh said, “The close relationship between the corporate and entertainment industries has created new platforms for innovation and forces us, from the outset, to change the way we think. This increases the financial benefit to the consumer and helps to generate even richer content and aids low budget productions. I am delighted with my new role and I look forward to the many challenges it will bring.”
Bhonsle said, “The role of integrated content, particularly online, is a key competitive tool in the Indian market. Media fragmentation means content driven messages are now a key part of the overall strategic communications plan. B6 will continue to ensure clients are guaranteed a 360-degree level of service in a climate where the integration of unconventional media is an important point of difference in an increasingly competitive market.”
B6 Integrated Entertainment is the newly branded global integrated entertainment network of Havas Media and developed out of a series of local branded content offers within the group. Having evolved in response to client need in the key markets of Spain, France, Portugal, Germany, Argentina and the US, the B6 network now spans Europe, India, North America and Latin America.
While B6 shares characteristics with both creative and media agencies, it positions itself as a content agency, incorporating product placement, integration and original content creation within total communications strategies. B6 draws on the expertise of award-winning producers and directors from film, television and digital to create engaging and entertaining brand-influenced content.