Top Story

e4m_logo.png

Home >> Advertising >> Article

Havas Media India records over Rs 200-cr business wins in 2014

20-January-2015
Font Size   16
Share
Havas Media India records over Rs 200-cr business wins in 2014

Havas Media Group India posted a stellar performance in 2014. With new business wins of over Rs 200 crore, the agency has been in news throughout the year.

The previous year witnessed integrated business wins of high-profile clients such as Emirates, Yepme, MTS (re-win), LIC, BBC, Borosil, Assetz Property Group, OCM India, World Kabaddi League and Hi Care, among others. Havas Media also won digital-specific mandates of Xolo Mobiles, BusinessWorld and Starbucks.

The RECMA mid-year 2014 qualitative evaluation reported Havas Media India growing at 35 per cent, much higher than the industry average.

“Havas Media’s ‘Digital at the Core’ strategy has richly paid off. Our integrated offering and approach has been appreciated by our clients as well as prospects. Clients have loved our meaningful brands study and the meaningful connections planning process, along with our challenger brand attitude. However, we at Havas Media are not just about business, but also people. We are known as the ‘Happy Agency’ in the market and many of our ‘old employees’ are eager to join back the Havas family – this according to me is our greatest strength”, said Anita Nayyar, Chief Executive Officer, Havas Media India & South Asia.

“We are known in the industry for our passion and transparency. We ensure significant senior management involvement in all our clients. Our view of media is integrated and this is further demonstrated by the fact that most of our recent wins have all been integrated. The year 2015 comes with new challenges. However, given our strong leadership, we are all set to make this year a remarkable one too,” said Mohit Joshi, Managing Director, Havas Media India.

The Havas Media Group India client roster includes Parle Products India, Hyundai Motor India, Quikr.com, LGE India, Tata Motors, VLCC, AMWAY Beauty, Taj Hotels, Dupont India, Sleepwell, RK Marble Group, Voltas India and Ista Hotels, among others.

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch.

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combination of innovation and functionality

Partners with Mumbai Juniorthon as ‘Safety Travel Partner’