Top Story

e4m_logo.png

Home >> Advertising >> Article

Havas Media Group wins Integrated Media Mandate of MoneyView.in

30-March-2016
Font Size   16
Share
Havas Media Group wins Integrated Media Mandate of MoneyView.in

Havas Media Group India has been awarded the Integrated Media mandate of MoneyView.in. The account will be handled from the Havas Media’s Bangalore office.

Money View is one of India’s leading Money Management App, trusted by over 3 million users. With an objective to drive Financial Fitness for all, Money View helps users Stay within budget by enabling them to track their expenses automatically while categorising their spending pattern, so that users Spend wisely and Save more. It further helps to keep a tab on monthly bill cycles and helps pay in a single click from the App. Unlike various other apps in the category, Money View is an intuitive application, which processes SMS data securely for the user’s overview, without any manual input.

Speaking on the appointment, Puneet Agarwal, CoFounder MoneyView.in said, “We have a unique product that has already seen tremendous traction in the market. We recently launched our Investment product feature that will take Money View to the next level, where users can Manage, Save and Grow their Money – all from within the App. And with the kind of exponential growth we are aiming at, we wanted to partner with an agency that helps us achieve this vision. Havas Media had a keen understanding of our business and displayed tremendous passion for it. Their Meaningful Connections Planning process is scientific, insightful and I am sure will help craft compelling communication strategies for Money View. We are happy to be partnering with them.”

Anita Nayyar, CEO, Havas Media Group, India and South Asia said, “Money View fills a critical need gap in the digital financial eco-system by allowing the users to be in charge of their expenditure. This is a clear need of the hour. This win further consolidates our position as the destination agency for the New Age Entrepreneurial clients. We are delighted to be partnering with them and look forward to their explosive growth.”

Mohit Joshi, Managing Director, Havas Media Group-India, “This is a brilliant win and further consolidates our position in the Bangalore market. Our commitment towards developing a specialist offering for the new age entrepreneurial clients has been the key reason for our tremendous success in this space. We are pretty sure that 2016 will be a spectacular year for Havas on the back of an absolutely fantastic 2015!”

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.