In a subdued industry and economy, where the GDP hit a decade low of 4.5 per cent, Havas Media Group India scored in 2013. Besides retaining existing clients, new business was strong.
RECMA 2013 Compitches graded Havas at No. 1 in YTD new business achievements in both the 2013 preliminary reports.
Anita Nayyar, CEO, Havas Media Group India & South Asia commented, “2013 proved to be a good year. We thank our clients for entrusting us with their businesses in an otherwise tough year and our media partners for their support.”
“Our ‘Digital at the Core’ philosophy is finding a lot of traction and interest among clients. Using our Meaningful Brands research and thought leadership tools, we will look to replicate this success year-on-year,” she added.
Mohit Joshi, Managing Director, Havas Media India added here, “Taking from our Meaningful Brands framework we impart holistic solutions to brand marketing, which has been the value differentiator. We believe in client delight and will continue to deliver in 2014.”
Havas Media Group added significant new businesses to its roster of clients in 2013, which included, Emirates, Voltas, Amway, Aspiring Minds, Shaadi.com, Wonder Cement, Neo Milk Products, Halonix, Simmtronics, Mobis and Bloomberg TV India. The agency already handles clients such as Hyundai Motor India, Parle Products Ltd., MTS India, Quikr.com, Taj Hotels, and Capgemini India, among others.
Arena India was launched under Havas Media Group to take on the responsibilities of the global LG Electronics win.
The specialist brands Mobext India for mobile solutions and Ecselis for performance marketing are a part of Havas Media Group India.