Top Story


Home >> Advertising >> Article

Havas Media bags Voltas account

Font Size   16
Havas Media bags Voltas account

Voltas has awarded its media planning and buying responsibilities to the newly rebranded Havas Media, following a multi-agency pitch that saw participation from GroupM, Madison, Aegis and IPG.

Speaking on the appointment, Pradeep Bakshi, Chief Operating Officer – UBBG, Voltas said, “We are happy to announce that Havas Media has been appointed as our media agency for our room AC and other unitary products business. During the multi-agency pitch we were impressed by their capability to look beyond seasonality and traditional media. Their understanding of the category from a regional perspective was also very accurate.  We look forward to working closely with them in our next phase of growth in the coming years.”

“We are delighted to have Voltas as a part of our portfolio yet once again. It was a very tough but a well-organised pitch with practically all the leading agencies in the fray. I am delighted that we have been able to demonstrate our capabilities through our insights and category understanding. I believe our extremely focussed and well integrated effort made us win the business. While it is a great brand to be associated with, more importantly, they are a wonderful client to work with. This prestigious win is yet another very important milestone in Havas Media India’s ambitious growth plans,” said Anita Nayyar, CEO, Havas Media, India and South Asia.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video