Voltas has awarded its media planning and buying responsibilities to the newly rebranded Havas Media, following a multi-agency pitch that saw participation from GroupM, Madison, Aegis and IPG.
Speaking on the appointment, Pradeep Bakshi, Chief Operating Officer – UBBG, Voltas said, “We are happy to announce that Havas Media has been appointed as our media agency for our room AC and other unitary products business. During the multi-agency pitch we were impressed by their capability to look beyond seasonality and traditional media. Their understanding of the category from a regional perspective was also very accurate. We look forward to working closely with them in our next phase of growth in the coming years.”
“We are delighted to have Voltas as a part of our portfolio yet once again. It was a very tough but a well-organised pitch with practically all the leading agencies in the fray. I am delighted that we have been able to demonstrate our capabilities through our insights and category understanding. I believe our extremely focussed and well integrated effort made us win the business. While it is a great brand to be associated with, more importantly, they are a wonderful client to work with. This prestigious win is yet another very important milestone in Havas Media India’s ambitious growth plans,” said Anita Nayyar, CEO, Havas Media, India and South Asia.