Havas Media has won the media duties of dairy company Neo Milk Products. The account adds a substantial billing amount to the kitty.
“Neo Milk Products – the Delhi/NCR dahi company – has conceived a unique dahi as the flagship product of our Neo value added dairy range. The Neo ‘Ghar Jaisa Dahi’ needed an equally unique communication partner who could get the message across to consumers. We found Havas Media’s understanding of the category, where branding and strategy plays a big part, to be a major plus in this regard. Its meticulous, innovative and tailor-made approach convinced us that they were the people to partner with in our growth plans,” said Dinkar Suri, Director and President, Neo Milk Products.
“We are delighted with yet another win further establishing our services proposition. It is an important one as value added products in the dairy segment are gaining prominence, providing health and nutrition to busy India. The company is backed by strong players and a management keen on pan-India presence. We look forward to working with them,” explained Anita Nayyar, CEO, Havas Media Group, India and South Asia.
“The year 2013 has been a very good year so far. We are working towards extending this winning streak and plan to get very aggressive,” added Mohit Joshi, Managing Director, Havas Media India.