Top Story

e4m_logo.png

Home >> Advertising >> Article

Havas Media bags Neo Milk Products account

28-May-2013
Font Size   16
Share
Havas Media bags Neo Milk Products account

Havas Media has won the media duties of dairy company Neo Milk Products. The account adds a substantial billing amount to the kitty.

“Neo Milk Products – the Delhi/NCR dahi company – has conceived a unique dahi as the flagship product of our Neo value added dairy range. The Neo ‘Ghar Jaisa Dahi’ needed an equally unique communication partner who could get the message across to consumers. We found Havas Media’s understanding of the category, where branding and strategy plays a big part, to be a major plus in this regard. Its meticulous, innovative and tailor-made approach convinced us that they were the people to partner with in our growth plans,” said Dinkar Suri, Director and President, Neo Milk Products.

“We are delighted with yet another win further establishing our services proposition. It is an important one as value added products in the dairy segment are gaining prominence, providing health and nutrition to busy India. The company is backed by strong players and a management keen on pan-India presence. We look forward to working with them,” explained Anita Nayyar, CEO, Havas Media Group, India and South Asia.

“The year 2013 has been a very good year so far. We are working towards extending this winning streak and plan to get very aggressive,” added Mohit Joshi, Managing Director, Havas Media India.

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO

The campaign film features PV Sindhu, Saina Nehwal, Kidambi Srikanth and Indian badminton mavericks, HS Prannoy, Ashwini Ponappa, Sai Praneeth, and Ajay Jayaram

We list a few important stories that you may have missed in the week gone by