Top Story

e4m_logo.png

Home >> Advertising >> Article

Havas Media bags media duties of Wonder Cement

20-March-2013
Font Size   16
Havas Media bags media duties of Wonder Cement

Havas Media has won the media mandate for Wonder Cement in a multi-agency pitch, including key industry players.

The account size is valued at Rs 25 cr to Rs 30 cr.

Speaking on the appointment, Anita Nayyar, CEO Havas Media Group, India and South Asia said, “We are delighted on this win and eagerly look forward to working on the business. The year has started on a good note with a series of new business wins and this partnership will further add scale to our operations. With the new philosophy of ‘digital at the core’ at Havas Media, we are sure we will be able to leverage our global expertise on the business.”

Wonder Cement is a part of RK Marble Group.

“It is a challenging category and we are geared up to take the challenge,” said Mohit Joshi, Managing Director, Havas Media India.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business