Havas Media has won the media mandate for Wonder Cement in a multi-agency pitch, including key industry players.
The account size is valued at Rs 25 cr to Rs 30 cr.
Speaking on the appointment, Anita Nayyar, CEO Havas Media Group, India and South Asia said, “We are delighted on this win and eagerly look forward to working on the business. The year has started on a good note with a series of new business wins and this partnership will further add scale to our operations. With the new philosophy of ‘digital at the core’ at Havas Media, we are sure we will be able to leverage our global expertise on the business.”
Wonder Cement is a part of RK Marble Group.
“It is a challenging category and we are geared up to take the challenge,” said Mohit Joshi, Managing Director, Havas Media India.
Our typical marketing budget is usually 10 per cent of the topline spend
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