Top Story

e4m_logo.png

Home >> Advertising >> Article

Havas Media bags media duties of Wonder Cement

20-March-2013
Font Size   16
Share
Havas Media bags media duties of Wonder Cement

Havas Media has won the media mandate for Wonder Cement in a multi-agency pitch, including key industry players.

The account size is valued at Rs 25 cr to Rs 30 cr.

Speaking on the appointment, Anita Nayyar, CEO Havas Media Group, India and South Asia said, “We are delighted on this win and eagerly look forward to working on the business. The year has started on a good note with a series of new business wins and this partnership will further add scale to our operations. With the new philosophy of ‘digital at the core’ at Havas Media, we are sure we will be able to leverage our global expertise on the business.”

Wonder Cement is a part of RK Marble Group.

“It is a challenging category and we are geared up to take the challenge,” said Mohit Joshi, Managing Director, Havas Media India.

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.