Top Story


Home >> Advertising >> Article

Havas Media’s MPG wins media duties of Hyundai Kia

Font Size   16
Havas Media’s MPG wins media duties of Hyundai Kia

Hyundai Kia Automotive Group has awarded its media planning and buying duties to Havas Media’s MPG in India following a global review. MPG will take charge of all media activities across Europe, the Middle East and Africa, in addition to some markets in Asia and Latin America. It is believed that Interpublic network Initiative will continue to handle the estimated consolidated Hyundai Kia business in the US and Australia.

ZenithOptimedia had been handling the account in India, and in the final round, Omnicom Media Group was in the pitch with ZenithOptimedia.

Meanwhile, Hyundai Kia Automotive Group’s media business in its domestic Korean market is not believed to be affected by the review.

Neither the client nor the agency was available for comments at the time of filing this report.

The global review process was handled by Innocean, the in-house marketing services department at Hyundai Kia, led from the head office in South Korea. According to sources close to the review, agencies including Carat and GroupM were also involved in the early stages of the pitch.

At present, Hyundai has ZenithOptimedia, OMD and Initiative handling its media business across the 170-plus markets that the automobile company is present in.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

The campaign creatively explores the unrealistic demands of perfection that the society places on a young girl