Hyundai Kia Automotive Group has awarded its media planning and buying duties to Havas Media’s MPG in India following a global review. MPG will take charge of all media activities across Europe, the Middle East and Africa, in addition to some markets in Asia and Latin America. It is believed that Interpublic network Initiative will continue to handle the estimated consolidated Hyundai Kia business in the US and Australia.
ZenithOptimedia had been handling the account in India, and in the final round, Omnicom Media Group was in the pitch with ZenithOptimedia.
Meanwhile, Hyundai Kia Automotive Group’s media business in its domestic Korean market is not believed to be affected by the review.
Neither the client nor the agency was available for comments at the time of filing this report.
The global review process was handled by Innocean, the in-house marketing services department at Hyundai Kia, led from the head office in South Korea. According to sources close to the review, agencies including Carat and GroupM were also involved in the early stages of the pitch.
At present, Hyundai has ZenithOptimedia, OMD and Initiative handling its media business across the 170-plus markets that the automobile company is present in.