Hyundai Kia Automotive Group has awarded its media planning and buying duties to Havas Media’s MPG in India following a global review. MPG will take charge of all media activities across Europe, the Middle East and Africa, in addition to some markets in Asia and Latin America. It is believed that Interpublic network Initiative will continue to handle the estimated consolidated Hyundai Kia business in the US and Australia.
ZenithOptimedia had been handling the account in India, and in the final round, Omnicom Media Group was in the pitch with ZenithOptimedia.
Meanwhile, Hyundai Kia Automotive Group’s media business in its domestic Korean market is not believed to be affected by the review.
Neither the client nor the agency was available for comments at the time of filing this report.
The global review process was handled by Innocean, the in-house marketing services department at Hyundai Kia, led from the head office in South Korea. According to sources close to the review, agencies including Carat and GroupM were also involved in the early stages of the pitch.
At present, Hyundai has ZenithOptimedia, OMD and Initiative handling its media business across the 170-plus markets that the automobile company is present in.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions
Perfumes are invisible and these new ads from Skinn create a story out of this
New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking