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Havas Group launches sports marketing division in India

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Havas Group launches sports marketing division in India

Havas Sports, the international sports marketing brand, has commenced operations in India under MPG (Media Planning Group), the media arm of Havas Group.

Speaking on the occasion, Lucien Boyer, Global CEO of Havas Sports, said, “India is currently witnessing exponential growth in sports related marketing, and with the Commonwealth Games in 2010, we are taking the opportunity to enter the Indian sports market to establish a leading position in this promising, yet complex market. I have no doubt that our key differentiators will hold us in good stead against the competition.”

Havas Sports India will specialise in total communication through sports. The objective of Havas Sports India is to cope with the increasing need for professionally managed sponsorship consultancy, sports marketing consultancy and sports event consultancy for brands interested in sport through federations, event operators and media content suppliers in the Indian market.

Ruby Bana, Chief Strategy Officer, MPG India, said, “It is part of our commitment to have a fully integrated offer for our clients. Havas Sports has some outstanding international experience with several sports corporations and companies and I look forward to these experiences being transported to India. The conceptualisation, execution and management of the event on the Champs Elysees as part of Paris 2012 Olympic bid is one such great example. The fact that this effort received a Gold Lion at Cannes was fitting testimony. Havas Sports will focus on using its proven research and analysis methods to provide brands with insights into how best to leverage their sports interests in terms of spends as well as outcome analysis.”

Arjun Rao, Business Director, Havas Sports India, said, “We are looking forward to positioning Havas Sports as a superior platform to infuse the whole ‘added value’ proposition to Indian brands. We will look at helping brands that are either present in sports currently or are looking to make an entry into leveraging sports for their benefit both domestically and internationally. With our international experience, we will aim at bringing in new levels of expertise and professionalism into the sports marketing industry, with a focus on sponsorship consultancy, hospitality, research and analysis and execution.”


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