Havas Communications goes green in key markets

Havas Communications goes green in key markets

Author | exchange4media Mumbai Bureau | Wednesday, Jul 25,2007 9:02 AM

Havas Communications goes green in key markets

Havas Communications, a global advertising and communications services group headquartered in Paris, has become the first global communications group to become carbon neutral in six of its key markets, marking the first step in the group's commitment to greener working practices.

The group has also initiated a programme of carbon emissions reduction and has been assessed and approved as a holder of the ZeroCO2 certification of carbon neutrality. India is now the sixth country where this programme will be carried out. Other countries include France, the UK, Spain, the US and Mexico. The certification was done for the group after calculating its carbon emissions in 2006, including electricity and gas consumption, paper usage and business travel.

This strong commitment at the global level follows initiatives at the local level. For example, in 2005 Havas Media France nominated a sustainable development manager, who has been helping to develop an innovative programme called ‘Ecopublicité’ to measure the environmental impact of production and distribution during the lifecycle of a media campaign in partnership with ADEME, LVMH and Ecobilan. Last year, Euro RSCG UK was the first Havas agency to become carbon neutral.

Commenting on the noble cause, Vishnu Mohan, CEO, Asia Pacific Havas Media, said, “We have undertaken this cause as a responsibility to understand the importance of safeguarding the environment.

The decision has come from our plans to increase our corporate social responsibility and to be recognised as a group that is environment conscious.”

He further explained that the group’s undertaking was differentiated from that of other initiatives in the market and that the group was hoping that such a programme would benefit their Havas’ clients, shareholders and teams.

As part of their carbon offset programme, Havas has chosen to invest in protecting standing forests and their biodiversity, and creating new forest ecosystems through three projects located in Latin America, Asia and Africa.

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