Havas announced that it has acquired Work Club, the London based leading full service social, mobile, digital marketing agency.
Work Club is a digital and social marketing agency which develops digital business ideas for its clients. The agency executes through innovative platforms, products and creative content fit for the mobile and social worldand deploys, manages, measures and optimizes in markets globally.
YannickBolloré, Chairman & CEO,Havas said, "Welcoming Work Club to Havas is another important move in the development of our global 'innovation inside' strategy. It further boosts Havas' digital offering where creativity, media and data converge to produce a unique collaborative approach for our clients. Work Club is a dynamic and creative agency, and one of the best digital players in the industry. Being part of Havas will give them an international edge and scale. I am excited about our partnership.”
Work Club was founded in 2007 by Martin Brooks, Jon Claydon, Andy Sandoz and Paddy Griffith and joined by two further partners Ben Mooge and Lisa De Bonis in the same year. The agency now employs 100 full-time staff and its revenue has grown to £6 million. Its clients include PernodRicard, Walmart / Asda, Coca-Cola, Iglo, Sony and Heineken. Through the acquisition of Work Club, Havas also acquires top-class new talent. The agency will become Havas Work Club and will be part of the Havas Worldwide UK Group led by Kate Robertson, Chairman of the Group's agencies in the UK. Havas Work Club will also work with global brands all over the world, reporting directly to Andrew Benett, Global Chief Executive Officer, Havas Worldwide.
"It's the confluence of brand creativity with media and data that we see in Havas. A network small enough and far sighted enough to build the first true global full-service agency approach," said Paddy Griffith, CEO of Work Club.
Work Club was named UK Digital Agency of the Year by Campaign in 2012 and was named in Advertising Age's Global A-List of creative agencies the same year.