Timex Watches Limited (Timex) has signed cricket commentator Harsha Bhogle to feature in its new print campaign which will break on March 20, 2002. The new campaign links Harsha’s iconoclastic side to the sporty and playful brand values that are embodied in the Timex watch and celebrate the rising confidence of the new international Indian.
Timex’s new ad campaign in India follows on from the recent reaffirmation of Timex’s standing in the brand stakes in the US, where the recently concluded WWD 100 survey ranked Timex as the No. 1 brand for the 2nd consecutive time. And in the sports arena, Timex mirrored its international commitment to the grueling triathlon meets in the US with its sponsorship of the highly respected DD Wisden 20:20 cricket analysis programme on DD, powered by Timex.
Timex has been consistently promoting its brands through cricketing and fashion events in India. Apart from the DD Wisden 20:20 cricket analysis programme on TV, powered by Timex, there was the Timex sponsored wildly popular Left Vs Right Cricket Match between test cricketers led by Saurav Ganguly and Sachin Tendulkar respectively, held at Wankhede Stadium in Mumbai last year. Timex also hosted the Timex Fashion Watch in 2001 - a fashion show highlightin its glamorous Cognoscenti range of watches.
Source: Financial Express