Harindra Singh Chairman & Managing Director of Percept Ltd,has appointed Nupur Mahajan CEO Percept One .
Mahajan’s last stint was at Times Group where she was National Creative Director. Here she led the creative and strategic responsibilities of the Group with a specific focus on reenergising Times Group IPs together with creating new domain-defining IPs across Group companies.
Her role was an amalgamation of creative and strategic planning with a view to offering bespoke brand solutions across media platforms.
Mahajan has years of experience as a journalist and editor across print, television and radio, armed with roles straddling brand building and strategic planning.
She has been a former columnist with the Times Group, and is presently a Sunday Mid-Day columnist. She has also been among the youngest editors in the Times Group as Editor, Downtown Plus.
Mahajan has also donned the entrepreneurial hat with ‘Beyond Boundaries’ wherein she co-created sports IPs; each that won wide acclaim from the sports fraternity worldwide.
In her new role of CEO Percept One, Mahajan oversees a team of over 500 people across 27 offices in 10 markets that collaborate as a single seamless entity to offer synergy and a cross-pollination of ideas and services to ensure stronger client relationships and bespoke creative solutions in deliveries to stakeholders.
For the record Percept One includes all of Percept's marcom offerings. These are well-entrenched agencies spanning advertising with Percept H, IBD and MASH. Public relations with Percept Profile. Activation, events and MICE with Percept Activ and Percept ICE, and media management with Allied Media among others.