Top Story


Home >> Advertising >> Article

Harbhajan, Laxman to endorse Ray Ban

Font Size   16
Harbhajan, Laxman to endorse Ray Ban

Ray Ban Sun Optics (I) Ltd has roped in cricketers Harbhajan Singh and V V S Laxman as ambassadors to endorse its brands, Ray Ban and Killer Loop. This is the first time that the company has gone in for celebrity endorsement for its products. The company feels the brands gel with the persona displayed by these two players on the field.

It is not yet clear if the two cricketers will endorse both the brands or a single brand each.

According to sources close to this deal, it is likely that Harbhajan Singh will endorse Killer Loop in keeping with the 'Turbanator''s flighted delivery which has claimed a number of wickets in matches.

According to industry sources, Ray Ban is also planning a range of some 80 new models for the summer season, which will be unveiled by the two brand ambassadors.

Ray Ban, which was previously the eyewear division of Bausch & Lomb Inc, was taken over by the Italy-based Luxottica group. Luxottica holds 44 per cent stake in Ray Ban Sun Optics India Ltd.

Internationally, Luxottica's product portfolio boasts of brands such as Giorgio Armani, Emporio Armani, Vogue, Ferragamo among others.

Source: Business Standard


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...