Happy Creative, a Bangalore-based boutique agency, announced the launch of its design cell. This comes post the announcement of its Mumbai operations in January earlier this year.
Happy's design cell shall focus on offering services in the space of identity creation, branding, packaging and retail environment design. The design division will be led by Shilpa Colluru in Bangalore and Pallavi Nayak in Mumbai. While business development will driven from these two offices, the objective is to serve clients from across the country with the creative delivery happening out of Bangalore.
Commenting on the new development, Kartik Iyer, Chief Executive Officer, Happy Creative said, “We have been offering design services to many from the day we started. We've also been fortunate to win a few awards for our work in design. We took our time to build a body of work and crystallise on a strategic design process that is our own. The design cell shall work as an independent unit with its own business targets and talent pool. We see a huge opportunity in this space and are confident we can inject new energy and excitement in this space.”
Praveen Das, CCO, Happy said, “Having a specialised design cell only seemed like a natural progression for us as it allows us to do a lot more for our clients. It also makes more sense for companies and brands that have been newly formed and are preparing for a launch.”
Happy's work in design has been noticed in the past. The Lee Never Wasted Bag went on to win many awards including a Cannes nomination. The Skinny Jeans packaging they created for Lee also won a D&Ad nomination. Happy also recently won two bronzes in design at Goafest 2012 – one for direct mail and the other for environmental graphics.