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Happy Dent scores for McCann again at FAB Awards 2007

21-May-2007
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Happy Dent scores for McCann again at FAB Awards 2007

The ninth International Food & Beverage Creative Excellence Awards -- the FAB Awards -- have announced the winners for 2007. Of the three Indian agencies that made it to the final rounds -- Leo Burnett, Mudra and McCann-Erickson -- only the latter scored at the event, and needless to say, for Happy Dent again.

The Happy Dent commercial for Perfetti Van Melle which featured as finalist in Press, Television and Cinema, and Packaging and Design categories for the Confectionery and Snacks sub-category, won the FAB award for the commercial titled, ‘Happydent Palace’ for Television and Cinema category.

Prasoon Joshi, Executive Chairman, McCann-Erickson India, said, “Happy Dent has really done well for us and it make us proud to win for this work at so many national and international platforms. I am very pleased with the FAB award also. Since it is so dedicated to the domain, the competition is tough and I am very happy that we are recognised here. More than that, I am very happy that the campaign has turned out so well and every medium has enabled us to make an impact on the brand.”

Among the other international wins, leading the pack was AMV BBDO, London, who took the FABulous Award for ‘Agency of the Year’ in the entire Awards Programme and won three FAB Awards -- ‘Hotel Room’ for Snickers in Press; ‘Einstein, Moon, Playstation’ for Guinness in Press; and ‘Believe’ for Mars in Integrated, and had several nominations across all the various media.

The FAB Awards is an international creative awards programme focussed on creative work done for food and drink brands. This year, there were 3,500 pieces of work from over 65 countries, covering TV, Poster, Press, Radio, Integrated Campaign, Packaging Design, Brand Identity, Retail Environment, Logo Design, Direct Marketing, Collateral & POS, Sales Promotion, Guerilla Marketing and Digital Media.

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