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Happy bags Maiya’s and Amanté accounts

30-July-2012
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Happy bags Maiya’s and Amanté accounts

Happy has won the business of Bangalore-based Maiya’s food. It has also been chosen as the creative partner for lingerie brand Amanté.

Both businesses were won without a formal pitch process.

Maiya’s is a processed foods initiative owned Dr Sadananda Maiya – the powerhouse behind the now Norwegian-owned MTR enterprise.

“While we are about preserving traditional foods, we are also about innovation. We make sure food lasts in all its purity after being packaged. In that way we are a cross between the past and the future. We chose Happy because we wanted a young agency that could understand and communicate the same,” said Dr Maiya.

The Maiya’s brand plans to launch ready-to-eat and ready-to-cook packaged foods spanning a variety of a 100 snacks and dishes in the country.

“It’s great to be working with Dr Maiya again. Some of us at Happy have had the opportunity to work with him in our previous jobs. He is a very inspiring person and an unconventional thinker himself. It’s an honour to be chosen to launch on his personal brand,” said Kartik Iyer, CEO, Happy.

Amanté has been in India for the last four years and has steadily seen growth since its entry into the Indian market.

“Happy Creative Services have been appointed as our advertising agency because we believe they have the ability to inject unshakable awareness and loyalty for Amanté into the Indian fine lingerie consumer’s mind, benefitting both,” said John Chiramel, CEO, Amanté.

"We were awarded the Amanté business on the basis of our experience in the fashion apparel space, our flair for media-agnostic innovative thinking and our expertise in building brands ground-up. That's what makes this win extra special for us,” said Siddhartha Roy, COO, Happy.

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