Hansa Cequity has launched the local chapter of Customer Experience Professionals Association (CXPA, www.cxpa.org) in Mumbai. One of the early members of the CXPA local chapter is Piramal Group.
CXPA is a global organisation committed to increase the impact and visibility of customer experience professionals, facilitate effective member-to-member sharing, and establish respected standards and CX tools. Top global organisations across the BFSI, airlines, and retail sectors are members of CXPA.
With an aim to bring the CXPA community together across the country, Hansa Cequity will support and anchor CXPA activities and local networking forums. CXPA local chapter will host quarterly events for its members with a commitment to connect, learn and grow the customer experience (CX) network in India. The CXPA local chapter launch witnessed participation from over 10-15 companies across different industries such as BFSI, retail and automobile. The members who become a part of the association gain access to some of the best practices, research studies, and professional network of practicing customer experience professionals.
S Swaminathan, CEO and Co-Founder, Hansa Cequity, said, “Customer experience is no more a department or a siloed function in an organisation. It is a movement that needs CXO involvement and commitment to make a business impact. We are going to promote CXPA through local networking events and drive interest for professionals to join and benefit. Apart from targeting four key cities in India during the year for the events, we are also looking at facilitating in-company programmes. Through this, we aim to bring together CXOs across cities, build a community of CX professionals, build awareness for CX practices, and share best practices amongst each other to build common customer experience standards across organisations.”
Ajay Kelkar, COO and Co-Founder, Hansa Cequity, said, “By partnering with CXPA in India, we hope to create a vibrant community of CX professionals who would lead and implement CX initiatives in their companies. During the Mumbai launch more than 30 companies signed up to participate and know more about CX initiatives.”