Hamdard Laboratories has initiated a pitch and is on the lookout for a creative agency. All brands of Hamdard, including RoohAfza, SAFI, SUALIN, Roghan Badam Shirin, Joshina, Cinkara and Traditional Medicine, will be part of the portfolio.
At present, JWT & JWT Mindset are handling the creative duties for the account. Pitches have been invited from several agencies including current one on the Hamdard's account. According to a company statement, “Hamdard spends significant amount on marketing to keep the brands visible and it is growing every year at par with industry trend.”
Currently, all media duties are being handled by Initiative (a division of Lintas India Private Limited).