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Hamdard Laboratories initiates creative pitch

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Hamdard Laboratories initiates creative pitch

Hamdard Laboratories has initiated a pitch and is on the lookout for a creative agency. All brands of Hamdard, including RoohAfza, SAFI, SUALIN, Roghan Badam Shirin, Joshina, Cinkara and Traditional Medicine, will be part of the portfolio.

At present, JWT & JWT Mindset are handling the creative duties for the account. Pitches have been invited from several agencies including current one on the Hamdard's account. According to a company statement, “Hamdard spends significant amount on marketing to keep the brands visible and it is growing every year at par with industry trend.”

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