RK Swamy/BBDO has announced account wins to the tune of over Rs 100 crore in the last six months. And the agency expects to bag at least another Rs 50 crore worth of accounts by the end of 2005.
In a press release disseminated to the media on Monday, the agency announced that its wins included the accounts of Indian Airlines, India Tourism, IndusInd Bank, Cognizant (CTS), Mars chocolates, Videocon Home Appliances and Get It Yellow Pages.
Speaking to exchange4media, Srinivasan Swamy, CEO, RK Swamy/BBDO, said, “We are finalists in at least four or five pitches which are happening. We expect to win accounts worth more than Rs 50 crore in the next six months.”
The agency hopes that new business will also flow from empanelment by State Bank of India, ONGC and Canara Bank. Another growth area is expected to be the national HIV communications project from UNICEF/NACO.
The agency was roped in by Indian Airlines in early 2005, and India Tourism in March. The India Tourism campaign is on from June 2005. While IndusInd Bank came into its fold a month ago, Cognizant has been a part of its portfolio since April, as has been Mars chocolates.
On the increased spending by government agencies, Swamy said, “Government undertakings have not been serious spenders until recently. In the 70s and 80s, they were. Now they’re facing competition and have begun spending again.”
The relaunched media wing of the agency, Media Direction, has also made gains, winning the media business of SBI Mutual Fund and Witco. The agency, with its five key divisions including Media Direction, Social & Rural Communications Group, Proximity India specializing in CRM, Human Resources Services Group and the Pharma Services Group, hopes to cash in with its “comprehensive array of services”, according to Swamy.