In its move to strengthen the strategic planning function, Hakuhodo Percept has roped in Arun Sharma as Executive Planning Director. Sharma will be based out of the agency’s New Delhi office, reporting to Jayanto Banerjee, National Planning Head.
Sharma comes with over 16 years of rich experience in advertising and marketing, working across categories and businesses that include aviation, automobiles, banking & finance, confectionery, durables, FMCG, education, technology and telecom. His client roster includes Airtel, Cisco, Dabur, Danone, DelMonte, Huawei, Hyundai, Marico, Maruti Suzuki, Muthoot, NIIT, Red & White, SpiceJet Airlines, Spice Mobiles & Telecom, Samsung, Shell, SetWet, Whirlpool, Wrigley’s, Yamaha to name a few.
Confirming the appointment, Elvis Sequeira, COO, Hakuhodo Percept said, "Arun is a wonderful and extremely rare combination of passion, positivity, ideas and insights - qualities that we are always on the look out for at Hakuhodo. As we build towards becoming the strongest strategic and creative agency that's based in Delhi, I see our brands gaining hugely from Arun's collaborative approach. ”
“Really happy to have someone of Arun's calibre on board. We are in the process of building up a team of senior planners with complimentary skills, who can be hands-on; on our key businesses and value add on a daily basis. Going forward, Arun's experience and approach to planning will play an important role in the realization of our agency vision,” says Jayanto Banerjee, National Planning Head, Hakuhodo Percept.
Commenting on his joining, Arun Sharma, Executive Planning Director Hakuhodo Percept said, “There is this race and simultaneity of everything in our profession. The result, often in all its obtuseness, is something we could call, ‘brand pollution’ and this is dangerous, even if it is not getting discussed at Paris right now. Our work needs to be the antidote to this pollution. I believe Hakuhodo, with its set of iconic global brands, will enable me to make a larger difference. ”
Sharma has worked with leading agencies like Contract, Lintas, Rediffusion and DDB Mudra. It was at Contract where he got the opportunity to work with the sharpest Planning minds in the global JWT planning network, including Contract, and hone his skills. At DDB Mudra (Delhi) Sharma was Vice President and head of the Strategic Planning department.
An observer by religion, he is a business graduate and a university rank holder. He is also pursuing his doctorate degree alongside.