The advertising accounts of two of the largest selling car models in the country, Maruti-800 and Zen, have moved from Rediffusion DY&R to the new joint venture set up by Japanese advertising agency Hakuhodo with Percept H.
The two accounts are worth Rs 12-15 crore. Hakuhodo is Japan’s second largest agency after Dentsu, which incidentally has an interest in Rediffusion DY&R, which lost the two Maruti Udyog (read Suzuki) accounts to Percept H.
Officials of Maruti refrained from commenting on the decision to move the accounts of its two top-selling models to a new agency. But Hakuhodo executives confirmed that a deal had been signed, though the finer details were still being worked out.
Hakuhodo recently picked up a 50 per cent stake in a joint venture with the Mumbai-based Percept. The joint venture has been christened Percept H.
Industry sources said that Hakuhodo may win a few more accounts of products marketed in India by Japanese companies or their joint ventures. Some of them could be from the consumer electronics sector.
In Japan, Hakuhodo’s list of clients includes Hitachi, Honda, Ajinomoto, Sharp, Suzuki, Sony, Toyota, Nissan, Nissin Foods, Mitsubishi, Matsushita, Fujitsu, Canon, NTT Communication, Sanyo, among others.