The USD 5.42-billion Hakuhodo, the second largest advertising agency in Japan and the ninth largest advertising group in the world, has announced plans to increase its presence in the Indian and Asian markets (outside Japan) through a 50:50 partnership with Percept, a leading Indian advertising agency.
With the new partnership in Percept’s advertising business, Hakuhodo will actively use the five brands owned by Percept to spearhead its growth in India and various Asian markets including India, Nepal, Sri Lanka, Bangladesh and the Middle East.
Percept Pvt Ltd has been working with some of Hakuhodo’s global clients like Suzuki, Sharp, Epson and Matsushita, among others.
Founded on October 6, 1895, Hakuhodo had annual billings of over US $5.42 billion in the year ended March 31, 2002. It employs over 3,400 staff across 45 offices in 15 countries.