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Hakuhodo acquires Integrated Communications Group, the leading independent activation agency in APAC

08-February-2017
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Hakuhodo acquires Integrated Communications Group, the leading independent activation agency in APAC

Hakuhodo Inc. (Minato-ku, Tokyo; Hirokazu Toda, President & CEO) , Japan’s second largest advertising company, has acquired 100 percent shares of Integrated Communications Group Pte Ltd (ICG), an activation agency group headquartered in Singapore with operations in 12 Asia Pacific countries.

Since its establishment in 2003 in Singapore, ICG has expanded throughout the Asia Pacific region to China, Malaysia, Korea, India, Australia, Japan, Indonesia, Thailand, the Philippines, New Zealand, and Sri Lanka. PMG and other leading ICG subsidiary companies provide promotion planning, event production (especially B2B events), marketing tool creation, retail management, creative development, digital production, and other services. The activation agency group provides solutions and services in many countries to global clients.

The Hakuhodo Group is strengthening its specialist marketing service platforms as a means to realise its aim to be among the world’s top marketing companies and help build clients’ corporate value through integrated marketing and management competencies, as set out in the Group’s 2014 –2018 Medium-Term Business Plan. By welcoming ICG, the Group will significantly enhance its responsiveness and proposal platforms in the activation business domain in Asia Pacific.

Man Haw Kong, ICG Chief Executive and Chief Financial Officer, said, “We are extremely delighted to be joining the Hakuhodo Group. We are confident that we can derive a lot of strategic values in the partnership by leveraging on our complementary strengths. We are looking forward to a very successful partnership, and to propel our business significantly in the coming few years with their support.”

Aaron Ow, ICG Executive Director said, “We are happy to be joining the Hakuhodo Group, as it allows us to access new clientele in the region and offer new holistic solutions to our clients. There is much synergy between ICG and the Hakuhodo Group; the partnership will open an exciting new chapter for ICG in the region.”

Commenting on the business deal, Tim Jones, ICG Executive Director, said, “Over the last 21 years, ICG has grown exponentially in Asia Pacific to become the largest independent marketing communications firm in Asia Pacific. Today our journey takes an exciting new turn with ICG joining the Hakuhodo Group and their over 120 years of company history. This brings together two companies with the shared aspiring goal of expansion of business in Asia Pacific. ICG is looking forward to working within the Group to the benefit of all our clients.”

The Hakuhodo Group will continue to bolster its marketing service network in Asia in order to provide its marketing knowledge, based on its vast store of sei-katsu-sha1 insight, to Japanese, local and, global companies operating in many countries.

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