New York-based Hakoba Sarees Inc has assigned its creative and media duties to Network Advertising. The win follows a multi-agency pitch. The account is estimated to be worth Rs 5-6 crore.
An official confirmed the development. On the communication plans, an official communiqué stated that they would plan for a 360-degree approach, but initially would plan on the traditional mediums. He further said that Hakoba would be repositioned as value added contemporary embroidery for women.
Hakoba Sarees Inc specialises in the complete process of design, creation, manufacturing and marketing of Hakoba sarees.
Prior to this win, Network Advertising had added Star Health and Allied Insurance business to its client portfolio in July. The business bagged was again for creative and media duties. The size of the business was pegged at Rs 4-5 crore.