Top Story

e4m_logo.png

Home >> Advertising >> Article

Haier unveils new TVC and series of festive offers

01-October-2016
Font Size   16
Haier unveils new TVC and series of festive offers

Haier is kick starting the festive celebrations with the launch of its new TV commercial campaign for the Bottom Mounted Refrigerators (BMR) range. The new TVC focuses on the user benefits of having a BMR in the in the household to make the house maker’s life easy and convenient. Along with the new TVC, Haier India is also introducing its ‘AAA’ festive campaign with a slew of attractive consumer offers to multiply celebrations. Haier partnered with Famous Innovations as the creative agency for the making of this new TVC. 

The new TVC will be premiering from the first week of October across all metro cities and will be telecasted on 39 channels in 5 languages – Hindi, Tamil, Bengali, Kannada and Marathi. The Television commercial is based on the narrative ‘UltekoSeedha’ which means making the small inconvenient things in life convenient.

Commenting on the same, Eric Braganza, President, Haier India Said, “Since 2006, the brand has constantly innovated to pioneer the concept of Bottom Mounted Refrigerators in India to provide an increased convenience to our users. As we enter the most exciting time of the year amidst festivities and happiness, we want to generate top of mind recall with our consumers who are considering to upgrade/purchase a new home appliance that is high on utility. Building a stronger connection with our consumers is essential to Haier’s brand strategy. With our new TVC “UltekoSeedha”, we aim to re-iterate the benefits of using a Bottom Mounted Refrigerator and be a part of their celebrations. 

Shahnawaz Qadeer, Creative Director, Famous Innovations said, "Our brief was to highlight the convenience of the new Haier Bottom Mounted Refrigerator. The film revolves around a common everyday struggle between a husband and wife. We have used a slice of life parallel to demonstrate that refrigerators have now got their priorities right, while husbands continue to stay the same."

You can watch the TVC here:

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business