Guruji.com has signed on Euro RSCG India as its marketing communications agency, which will handle the creative duties and advertising duties. Euro will partner Guruji in its brand building process and provide them with communication services for its offline and online media. Industry sources have pegged the account size at around Rs 5-10 crore.
Guruji.com has recently launched a new local search engine aimed at the Indian web consumer, and will be focussed on providing better results in the Indian context. Through a farm of servers, it will attempt to bring local results.
Euro’s duties will include advertising, web designing, creative promotion for the site, banner advertising and developing Guruji’s brand strategy as well. Sanjoy Gupta, Director-South, Euro RSCG India, said, “As a marketing communication agency, it will involve a lot more than advertising and creative; it will be a much broader role.”
Gaurav Mishra, COO and Co-founder, Guruji.com, confirmed the appointment of Euro as the company’s marketing communications agency. He said, “We were impressed with Euro RSCG’s experience in the technology sphere. The next wave of growth for Internet in India will be fuelled by the growth of regional content, and it is accessed by consumers across the country. We needed to partner with an agency that shares our vision and takes on the challenge of building a brand and company ground-up.”
Gupta added, “When it comes to tech brands, Euro RSCG really gets it because we understand the interplay between consumers and technology. We’re excited to work with the brilliant young minds behind Guruji.com and will help make Guruji the search engine of choice in India. Today, the category of Internet brands is dominated by global brands. We would like to make Internet more relevant to Indian users through this, since we have been quite strong in the technology space. Through Guruji, this can be a great potential on how we use search.”