The Gunn Report 2011, which measures the performance of various agencies across a range of local and global advertising festivals, puts India as the 14 most awarded country. For India, the performance is the same as last year.
In most awarded films, Ogilvy’s ‘Train’ for Ministry of Railways, Government of India featured on the 16th position. JWT’s ‘Endless Goodbye’ for Airtel 3G Video Call was on number 31. Leading Indian agencies in the ‘Agencies Table’ were Ogilvy India’s Mumbai & Delhi offices, which were the 38 most awarded agency offices globally.
“This year saw one of the closest races ever in 'The Most Awarded Agency Networks in the World' table. Only 6 points separated four networks, between 2nd and 5th place. This highlights the remarkable level of creativity being practised in our industry today,” said Mark Tutssel, Chief Creative Officer, Leo Burnett Worldwide and this year's Gunn Report Guest Editor.
The Most Awarded Commercials in the world in 2011 included Nike: Write The Future (Wieden+Kennedy, Amsterdam), which not only triumphed in the Film table but also took the prize as the most awarded commercial in the 13 year history of The Gunn Report.
The other awarded films were Heineken: The Entrance (Wieden+Kennedy, Amsterdam), T-Mobile: Welcome Back (Saatchi & Saatchi, London), Old Spice Body Wash: Questions / Boat (Wieden+Kennedy, Portland), Google Chrome: Speed Tests (BBH/Google Creative Lab, New York) and Volkswagen Passat: The Force (Deutsch LA/Lowe & Partners, Los Angeles).
In the Most Awarded Print Ads & Campaigns in the world in 2011, China has the winner for the first time - Samsonite Suitcases: Heaven And Hell (JWT Shanghai). The other top awarded campaigns here are FedEx: Neighbours campaign (DDB Brasil, Sao Paulo), Harvey Nichols: Accessories Required campaign (Y&R Dubai), Decode Bing with Jay-Z: Decode Bing with Jay-Z (Droga5, New York) and Land Rover: Passport Stamps (RKCR/Y&R, London).
The Most Awarded Digital campaigns in 2011 are ‘The Man Your Man Could Smell Like’, for Old Spice Body Wash ‘Responses’ campaign (Wieden+Kennedy, Portland), Zenith Independent Band: Sour/Mirror (Masashi Qanta Saquoosha Hiroki,Tokyo), Google Chrome: Speed Tests (BBH/Google Creative Lab, New York), Mini Countryman: Mini Getaway Stockholm (Jung von Matt, Stockholm) and Uniqlo: Uniqlo Luck Line (Dentsu, Tokyo).
The Most Awarded Countries in 2011 saw USA lead again, followed by UK, Brazil, Argentina and Germany. Australia has its best ever ranking at the sixth position, with 31 more points than previous best score. Indonesia makes it in for the first time, taking the number of countries ever to appear in the Top 25 up to 38.
In the Most Awarded Agency in the world in 2011, the same network takes the first two places, another first for The Gunn Report. The top most awarded agency is Wieden+Kennedy (Amsterdam), followed by Wieden+Kennedy (Portland). Wieden+Kennedy in London and in Tokyo also make the Top 50 this year.
In the Most Awarded Agency Network in the World in 2011, the rankings of 1 to 4 are the same for the third year in a row. BBDO notched up 55 more points than second place with only six points separating second to fifth. In the 13 years of The Gunn Report, DDB has won in the Networks table twice, Leo Burnett and TBWA once each. And BBDO all the other nine times. Following BBDO are DDB, Ogilvy, Leo Burnett and Wieden+Kennedy.